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Draft Strategic Plan 2016-2019



Alzheimer’s Disease International (ADI)is the federation of national Alzheimer associations around the world.ADI has grown from four members in 1984 to become a global federation of over 80national Alzheimer associations in official relations with the United Nations (UN) and World Health Organisation (WHO). Representing people and nations on all continents, ADI is the only global organisation for dementia and the global voice on dementia.ADI is also in collaboration with Dementia Alliance International (DAI), a global organisation of people with dementia.

We believe that the key to improving the outcomes for dementia lies in a combination of global recognition andsolutions, and local knowledge. We work locally by empowering national Alzheimer associations to raise awareness, to offer care and support for people with dementia, their families and care partners, and tosupport their advocacy. We work globally to focus attention on dementiaas a health priority and campaign for policy change from governments and the WHO.


Dementia knows no social, economic, ethnic or geographical boundaries. Although each person will experience dementia in their own way, eventually those affected will be unable to care for themselves, will lose their memory and will need help with all aspects of daily life. There is as yet no cure for dementia and it is a terminal illness.It is one of the major chronic diseases (non-communicable diseases or NCDs) worldwide,the largest cause of disability among older people, and has a huge economic impact on families and society as a whole.



Our vision


Our vision is prevention,care and inclusiontoday, and cure tomorrow.



Our mission


Our mission is to strengthen and support Alzheimer associations, to raise awareness about dementia worldwide, to make dementia a global health priority, to empower people with dementia, their families and care partners, and to increase investment in dementia research.



Our values


Our core values are:

  • Respect: Treating all people affected by dementia with respect and ensuring their rights are protected
  • Integrity: Transparency in our relationships with each other and our external stakeholders
  • Inclusiveness: Reaching out and enabling all stakeholders to be represented and heard
  • Diversity and equality: Celebrating cultural diversity and communicating in multiple languages, without prejudice or discrimination
  • Accountability: Being transparent and accountable, as well as fiscally responsible and effectively governed, with a commitment to excellence in all our work
  • Cooperative working relationships: Developing mutually beneficial partnerships and relationships.



How we work


ADI is a federation that primarily works by empowering its member associations, taking into consideration their geographical and cultural diversity. Each of our members is a non-profit Alzheimer association supporting people with dementia, their families and care partners. We can only achieve our objectives if we work closely together with our members, other non-governmental organisationssuch as HelpAge International and international bodies like WHO and the Organisation for Economic Co-operation and Development (OECD). Partnership and coalition building are key parts of the work we do.



The world in which we operate


Despite being the principal organisation combatting the global impact of dementia, external forces influence our organisation over which we have limited or no control. The global landscape in which we operate is challenging.However, we are determined to work together with our partners and members to overcome obstacles and find global solutions to improve the quality of life for people with dementia and their families throughout the world.


External forces that impact on our organisation include the following:

  • Dementia is indiscriminate and there is no effective disease-modifying treatment.
  • Without a disease-modifying treatment or effective prevention, a rapidly aging global population will resultin the number of people with dementia almost doubling every 20 years.In 2015,48 million people have dementia, and this number will increase to over 130 million by 2050. There are many more millions of families and care partners who carry the burden of the disease. There is a new case of dementia every 3 seconds.People over 55 years of age fear dementia more than any other disease.
  • Already 58% of people with dementia live in low and middle income countries. By 2050 this proportion will rise to 68%, as the increases in the numbers of people living with dementia will be much steeper in low and middle income countries than in high income countries.
  • The annual global cost of dementia in 2015 is estimated at US$818billion and the cost will continue to increase to over $1 trillion by 2018 andwill severelyimpacton health budgets.
  • More and more countries are developing strategies or plans with measures to improve care and support for people with dementia and their families and increase research funding.Despite recent progress, the majority of the countries have still not taken action and the level of public funding is very low compared to other disease areas such ascancer andHIV/AIDS.
  • Stigma, myths and lack of knowledge are preventing timelydiagnosisand early intervention which leads to poor life outcomes for people with dementia, their families and care partners and increased spending downstream as a higher number of people require costlier interventions.



What we believe


Dementia is adevastating disease and the daily challenges that 48 million people and their familiesand care partnersexperience but there is hope for the future. ADI believes that:

  • Every person with dementia has the right to receive a timely diagnosis,the right to receive care, treatment and support that responds to their needs, and should have the best possible quality of life.
  • Negative perceptions of the disease must be reversed, so that everyone accepts people with dementia for their abilities instead of focusing on their deficits, and supports their disabilities.
    • Families and care partnerscan and mustbe better supported in dealing with dementia.
    • It may be possible to reduce risk of developing dementia at a population level through means including education, smoking cessation,control of diabetes and hypertension, avoiding head injury, moderating alcohol consumption, regular exercise, and good diet, meaning that fewer people at particular ages develop dementia.
    • Brain health promotion mustbe integrated into public health campaigns, with the message that it is never too late in life to make changes.
      • Ultimately there will be treatments that will effectively slow or stop the progression of Alzheimer’sdisease and other dementias, or prevent them.
      • People with dementia must be recognised under the UN Convention on the Rights of Persons with Disabilities.
      • If governments, global institutions, foundations, companies and individuals unite to take action, we canimprove outcomes for people with the dementia, their families and their care partners.



Strategic objectives


Objective 1 –Making dementia a global health priority

ADI will lead global advocacy efforts and support the national advocacy of member associationsto make dementia a public health priority.


ADI will:

  • Work with WHO, UN, OECD, G7, G20 (the governmental groups of, respectively, seven and twenty major economies) and other international bodies to develop policies that can be implemented in every country of the world
  • Work towards national plans, with sufficient funding, in all member countries
  • Advocate forhealth and care systems to respondbetter to dementia. This should includedementia friendly communities; timely diagnosis; post-diagnostic support; person centred care for the person with dementia;support and education for families and care partners; access to community and residential dementia care services; enhanced dementia care in acute care; promotion of risk reduction measures; use of technology;workforce training; transparency in care outcomes; and research into the best ways to provide care.
  • Seek to include people with dementia within the implementation of the UN Convention for the Rights of People with Disabilities (CRPD)
  • Collaborate with Dementia Alliance International, Alzheimer Europe, NCD Alliance (an international group representing the main non communicable diseases), and the World Dementia Council, as well as otherprofessional and non-governmentalorganisations



Objective 2 – Raising awareness

ADI will continue to raise awareness about Alzheimer’s disease and other dementias.


ADI will:

  • Promote and support World Alzheimer’s Month and World Alzheimer’s Day
  • Organise the ADI annual conference and regional meetings
  • Work with and support Dementia Alliance International andsupport the inclusion of people with dementia in ADI member associations
  • Promote the development of Dementia Friendly Communities and provide information to members on programmesthat are dementia friendly
  • Publish reliable information about dementia, including dementia policy, on the ADI website
  • Work together with members to increase use of communication opportunities, including with social media



Objective 3 – Strengthening membership

ADI will meet the needs of emerging and established associations and provide programmesthat will enable members to best support people affected by dementia.


ADI will:

  • Actively engage with current and potential member associations to strengthen and support their work, particularly in low and middle income countries
  • Continue to survey members to evaluate their needs
  • Further explore development of regions to better support members
  • Continue the Alzheimer University programme and develop online training for member associations
  • Facilitate and encourage the sharing of best practices between our members, including continuing the ADI Twinning Programme
  • Develop Train the Trainer programme to implement with our members
  • Implement education programmes including iSupport (an interactive web-based caregiver support tool, designed particularly for those in low and middle income countries) together with WHO and our members



Objective 4 –Facilitating research

ADI will facilitate and encourage research intocare and prevention,epidemiology, and findingeffective treatments.


ADI will:

  • Encourage participation in clinical trials by collecting and disseminating information about them
  • Renew membership of MSAP (our Medical and Scientific Advisory Panel) with clearer roles and structure
  • Develop evidence-based reports on dementia to facilitate better policy
  • Facilitate knowledge transfer between research and practice



Objective 5 – Enablers

ADI will generate sufficient income and use technology and modern communications to execute the Strategic Plan.


ADI will:

  • Raise the funds needed to achieve our objectives
  • Develop IT and communication systems to better communicate with and inform stakeholders



Annual work plan


These objectives and the outcomes to be achieved will be definedin detail in an annual work plan that will be approved by the Board. Critical will be outcomes in respect of action by global bodies on dementia, the number and quality of national dementia plans, inclusiveness in respect of people with dementia in Alzheimer associations and investment in research. The Board will set a budget to accompany each work plan.

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